I was part of a group of Hyper Island students who worked on a brief from Coca cola.
Coca Cola wanted my team I to solve the issue they’re currently facing with the target group not perceiving them as the cool and healthy brand they want to be although they have zero calories products on the market.
The core challenge of the brief was: ”How can we engage the target group in an active and ”cool” way?”
It ended up being a challenging but fun experience that resulted in a very well appreciated concept after 3 days of hard work.
This was a collaborative project with students from all different programs at Hyper Island Stockholm
Therefore my part became more focused on online behavior, online marketing and facilitate the job we did.
In this project I learnt the importance of having people with different types of expertise strive for the same goal and get to the finish line as a team,