Spinnup
OPTIMIZATION FOR HIGHER CONVERSION

 SPINNUP IS A MUSIC DISTRIBUTION PLATFORM MADE BY UNIVERSAL MUSIC GROUP. 

My team and I got the brief to optimize SpinnUp.com and create a strategy plan to increase the signup amount and boost the conversion rate.

To accomplish this we did a lot of changes, the message had to become clearer and value had to be added for the user for them to truly appreciate what Spinnup can do for them.