Content strategy

Our client TheHome is a part of Internet Retail Holding (IHR) with an ambition to become a favorite place online to buy anything for a Swedish home.

The big Q was how!
We worked intense for a month with brand tone and attributes. We created new personas, researched on furniture trends and user behaviors and finally creating a complete content strategy for TheHome.

Our group was the one winning the project for presenting the best strategy. We received a fantastic feedback from the client and our module leader Magnus Lundin.

TheHome is today working with our strategy and can now target the right customers in a way that is compelling to their audience

My role in this group of six persons was project coordinator, making sure that we always where on the right track and kept our deadlines.